Friendly! < the lightness of functionality The 1950s brought a boom for household appliances. All departments were reorganised and everyday life came under the influence of the so-called "stilnovo" - the guiding precept was that everything had to be clean and tidy. This emphasis on the virtues of keeping the home shipshape is reflected in the best-selling success of Gertrud Oheim's A to Z of etiquette, "Das 1 x 1 des guten Tons", published in 1955. The domestic world of the new millennium looks a little less straightforward. The 'sixties and 'seventies, in particular, brought about changes in social imperatives and constraints. Nowadays we live in spacious lofts or tiny apartments. It still has to be kept clean and tidy - but with less effort. The Escargot cordless cyclone vacuum cleaner is a functional helper whose styling lends an aesthetically appealing lightness to everyday chores. Very successful in Japan, the cyclone design dispenses with dust bags and assures clean exhaust. This portable, cordless appliance is intended for singles or as an extra vacuum cleaner for families. Weighing only 1.8 kg, it nevertheless provides high performance. The carrier grip and the one-hand control are ergonomically positioned. Compact and manoeuvrable, it can be carried on a shoulder strap. Its aesthetic appeal makes it seem not so much a vacuum cleaner as part of the interior decoration, an impression that is reinforced by the look and feel of its surfaces. A combination of black and metallic surfaces creates contrasts and an impression of unevenness that is nevertheless velvety and agreeable to the touch. The Escargot cyclone vacuum cleaner is a friendly helper with numerous accessories to clean every nook and cranny. It conveys an impression of the lightness of functionality that is in keeping with our modern lifestyle.
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